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To be honest, at first I thought that digital business was a very complicated concept, because it was a combination of digital technology and business, and more importantly, I was not familiar with digital technology before. However, after I completed the module of digital business model, I have a better understanding of digital technology andContinue reading “Reflections on the Digital Business Module”

In 2011, Katrina Lake and Erin Morrison Flynn founded Stitch Fix. Their original idea is to provide people with personalized styling services online. Stitch Fix is a distinctive e-commerce company and it proves that humans can indeed build a better fashion retail business by data-power(Bercovici, 2017). Unlike traditional fashion retailers, Stitch Fix matches an excellentContinue reading “Stitch Fix: The perfect combination of data science and professionals”

Hello everyone! Welcome to my blog. My name is Fangyuan Wang and I am studying Marketing. With the popularization of the Internet, digital business have become a hot topic of concern. The development of digital technology has caused tremendous changes in the company’s business, which has also led to the emergence of digital business. HereContinue reading “Introduction”