fangyuanwang

Reflections on the Digital Business Module

To be honest, at first I thought that digital business was a very complicated concept, because it was a combination of digital technology and business, and more importantly, I was not familiar with digital technology before. However, after I completed the module of digital business model, I have a better understanding of digital technology andContinue reading “Reflections on the Digital Business Module”

Stitch Fix: The perfect combination of data science and professionals

In 2011, Katrina Lake and Erin Morrison Flynn founded Stitch Fix. Their original idea is to provide people with personalized styling services online. Stitch Fix is a distinctive e-commerce company and it proves that humans can indeed build a better fashion retail business by data-power(Bercovici, 2017). Unlike traditional fashion retailers, Stitch Fix matches an excellentContinue reading “Stitch Fix: The perfect combination of data science and professionals”

Changes in the work of email marketers

With the rapid development of Internet and digital technology, great changes have taken place in the field of marketing. When we look at the impact of digitization on the career path, email marketing is a profession worthy of our attention. Email marketing is undoubtedly the oldest digital marketing channel, and it is a catalyst forContinue reading “Changes in the work of email marketers”

Introduction

Hello everyone! Welcome to my blog. My name is Fangyuan Wang and I am studying Marketing. With the popularization of the Internet, digital business have become a hot topic of concern. The development of digital technology has caused tremendous changes in the company’s business, which has also led to the emergence of digital business. HereContinue reading “Introduction”